Perhaps you know that there is only a limited set of fonts safe for your website. If you use a font which your website visitors don't have installed in their computer, it will be replaced by a different font by the web browser. But there are different techniques of using custom fonts in the website. One of these techniques is
typeface.js.
Instead of creating images or using flash just to show your site's graphic text in the font you want, you can use typeface.js and write in plain HTML and CSS, just as if your visitors had the font installed locally
More about
typeface.js on
http://typeface.neocracy.org/